A Roofr alternative for contractors whose jobs run longer than a roof.
Roofr sells roof measurement reports and a sales CRM for roofers. Groundflag is built for jobs that run weeks or months: a schedule with dependencies, change orders the client signs, and what the job really costs, at $149 a month with every user included.
Where Roofr is strong
On the pricing page read November 8, 2026, Starter is $0 a month and sells a roof report at $19 each; Measure+ is $109 a month billed annually or $169 monthly and brings the report to $13 with 2 or 6 hour delivery; Essentials is $249 a month ($209 billed annually) with unlimited proposals, invoices and work orders, card and ACH payments, e-signatures and SMS texting; Scale is $349 a month ($299 billed annually) and adds seven job boards, crew management, profit margins and job costs, a QuickBooks integration and role-based permissions. Every plan lists unlimited users. If you sell roofs from a measurement and a proposal, those are real strengths.
Where Groundflag goes further
A schedule that moves.
A Gantt with task dependencies: move one task and the ones after it follow.
The job money, by cost code.
Budget, committed and actual by cost code, purchase orders and subcontracts, and an internal cost on the estimate that shows your margin while the client sees only the price.
Change orders the client signs.
The client signs in the portal, the budget updates, and the invoice is paid by card or ACH.
A crew that speaks Spanish.
Every screen works in English, Spanish and Portuguese, per user, and the foreman dictates the daily log in any of the three.
A roof report you already bought.
Upload the Roofr, EagleView, HOVER or GAF QuickMeasure report and AI copies area, pitch, ridges, hips, valleys, rakes and eaves into the job.
Know what is not there yet
Groundflag does not sell roof measurement reports and does not order them from inside the job yet; it reads one you already have. It has no instant online quote for homeowners, no AI receptionist and no roofer sales boards. Roofr sells those as add-ons or on its upper plans. On iPhone, Groundflag runs as a web app for now; the native app is on Android. If most of your work is roof replacements sold from a report, Roofr covers more of that today.
Side by side
| Groundflag | Roofr | |
|---|---|---|
| List price, November 8, 2026 | Crew $149 a month or $124 a month billed yearly, every user included | Starter $0, Essentials $249 or $209 billed annually, Scale $349 or $299 billed annually; Measure+ $109 to $169 for cheaper reports |
| Roof measurement reports | Reads a Roofr, EagleView, HOVER or GAF QuickMeasure report you upload; does not sell them | Sells its own at $19 each on Starter and $13 on paid plans |
| Proposals and e-signature | Estimates accepted online, change orders signed in the portal | Unlimited proposals and e-signatures from Essentials |
| Client pays | Card and ACH on the invoice and the portal | Card and ACH from Essentials |
| Schedule | Gantt with task dependencies | Job boards and crew management on Scale |
| Job costs and margin | Budget, committed and actual by cost code, on every plan | Profit margins and job costs on Scale |
| Languages | Every screen in English, Spanish and Portuguese | Not listed on the pricing page |
| Instant online quote for homeowners | Not yet | Add-on at $125 to $149 a month |
| Free trial | 30 days, no card | Starter is free; paid plans are billed from the start |
Questions
How much does Roofr cost?
Roofr's page lists Starter at $0 a month, Essentials at $249 a month ($209 billed annually) and Scale at $349 a month ($299 billed annually), with roof reports at $19 each on Starter and $13 on paid plans. Groundflag is $149 a month for Crew or $124 billed yearly, every user included. Read both pages before you decide, and check what each plan turns on.
Can I use my Roofr reports in Groundflag?
Yes. Upload the Roofr report PDF to the job and AI reads the area, pitch and edges into it. Review the numbers before they go on an estimate.
Is Groundflag a good fit for a roofing company?
It fits a roofer who also runs remodels, additions or commercial work that need a schedule, change orders and job costs. If you sell roof replacements door to door from a measurement, Roofr covers more of that today.
Sources
- Roofr pricing, checked on November 8, 2026
Keep reading
Questions? Write to hello@groundflag.com